For independent hair, beauty & wellness pros

Your bookings.
Your clients.
Your day, organised.

Let clients book online. Manage your diary, payments and client details in one place.

Start your free trial See plans

14 days free. Card required. Cancel before day 15 and pay nothing.

Plans from £9/month inc. VAT. Card processing fees apply.

Take a closer look

Isabellah's real JENA booking page with services and prices — **Their booking page.**See it through your client's eyes.

Example JENA diary with illustrative appointments — **Your diary.**Example appointments.

AI included in Max

A little more help.
Right when you need it.

See JENA Max

AI Receptionist

Ask JENA to update your diary.

Place bookings and change availability from inside the app.

Add a booking
Change your availability

Ask JENA

Your in-app AI

Book Sarah Jones in for a full set, Thursday 11am.

JENADone. Calendar updated.

Ask JENA anything…

Thursday, 22 May

MONTUEWEDTHUFRI

10:00

11:00

NEW SARAH JONES Full set · 11am

12:00

14:00

15:00

Example conversationFrom a booking request to your diary.

Bring AI into your day with JENA Max. Compare Starter, Pro and Max. Our support team is here to help you get set up.

Jo Simpson on JENA AI: It's like a little PA in your pocket

A customer's experience with JENA AI

“I use JENA AI all the time!”

“It'll say you've got a gap on Friday for an hour and a half. Why don't you do a luxury pedicure and take 20% off the price?”

Jo Simpson

Nailed it by Jo · Glasgow

Visit Jo's business

Watch on YouTube

The details, when you want them

Take a closer look.

Explore each tool, see it in action and find the details that matter to your business.

01 · Booking & scheduling

Booking essentials on every paid plan

Run your diary
your way.

Let clients book around the hours you choose.

Let clients book online
Add and rebook appointments
Set hours, breaks and buffers

Watch the schedule walkthrough Explore booking & scheduling

1. Choose a service Isabellah's real client booking journey

More scheduling tools

Make the diary fit your work.

Colour-coded appointments, configurable booking intervals and bulk availability edits help you organise your week. Choose which services are available on each day and hide services from your booking page when you need to.

More control on Pro and Max.

Work at different locations on different days. Use gap controls to offer times next to existing appointments. Set cancellation windows for online bookings.

Keep clients in the loop with automatic appointment reminders.

02 · Your website

Pro and Max

Make your business
feel like yours.

Your work, your style. A clear way to book.

Show your work
Share services and reviews
Use your own domain

Watch the website walkthrough Explore JENA websites

Hair by Kayleigh's real branded JENA website — Hair by Kayleigh Visit her website

Already have a website? Keep it.

Add your JENA booking link to your existing website. Starter includes a direct booking page. Pro and Max include a branded website and custom domain connection; domain registration and renewal cost extra.

Help local clients find your business with a website built for local search.

03 · Clients & consultation forms

Forms and client portal on Pro and Max

Know the details
before they arrive.

Keep client history and consultation forms together.

Keep client history together
Create your own forms
Send forms automatically or manually

Watch the consultation forms walkthrough See how client records work Explore client management

Before the appointmentExample

✓

CONSULTATION FORM

A few details before we meet.

Any allergies we should know about?

No known allergies

Tell us about your last treatment.

Gel manicure, three weeks ago.

✓ Answers ready to review

Sarah's client recordContact details · Appointment history

Ask your questions. Know your client.Illustrative content. See the walkthrough for the app.

Client self-service, records and forms

Let clients manage their appointments.

Give clients a place to view appointments, cancel and reschedule within your booking rules. Available on Pro and Max.

Ask what matters for your service.

Create questions for allergies, treatment information or consent. Change the questions and sending rules, or select recipients using Send to Client.

Clients receive a confirmation when they reschedule.

“its given me so much more time on an evening”

Kayleigh Peck Hair by Kayleigh Visit her business

04 · Payments & deposits

Payment tools on every paid plan

Take payment.
Set your booking rules.

Get paid online or in person, on your phone.

Take deposits or full payment
Take payments with Tap to Pay
Track and export earnings

Explore payments & deposits

No booking commission. Card processing fees apply.

Choose your deposit.

Help reduce no-shows with a fixed or percentage deposit at booking.

Save their card for later.

Capture your client’s card at booking, with no payment taken upfront.

Your phone. Your card reader.

Take contactless payments straight from your phone with Tap to Pay.

Payouts, refunds, tips and reporting

Keep the money side organised.

Receive payouts through Stripe
View and export your earnings

Finish each payment your way.

Issue full card refunds through Stripe
Add a tip to the total or record it separately

05 · Reminders & marketing

Email reminders on every paid plan

Stay in touch.
Without remembering it all.

Send reminders automatically. Share an update when you choose.

Send booking reminders
Share email updates
Text selected clients

Explore reminders & messaging

Email marketing and SMS reminders on Pro and Max. Marketing texts: 5p each, £1 minimum per campaign.

The right message, at the right timeExamples

↗

Appointment reminderSent automatically

Hi Sarah, a little reminder about your appointment on Friday at 11am. See you soon!

Your chosen reminder time ✓

♡

A little updateSent when you choose

My October appointments are open. Book your next visit through my booking link.

To the clients you select ↗

Automatic reminders. Personal updates.Example messages, not a live conversation.

Reminder timing and marketing costs

Appointment reminders.

Choose when appointment reminders are sent. Email reminders are included on every paid plan. SMS appointment reminders are included in Pro and Max.

Campaigns you choose to send.

Marketing texts cost 5p per SMS, with a £1 minimum per blast. Choose your recipients and send an update, promotion or rebooking prompt. Marketing blasts are separate from appointment reminders.

06 · Discount codes

Give clients a reason
to book again.

A promotion or a thank-you. You set the terms.

Choose £ or % off
Set an expiry date
Limit how often it’s used

Compare plan details

A thank-you for your next visitExample

YOUR DISCOUNT CODETHANKYOU1010% off

A little something for next time.

Valid until31 October

Usage limitOnce per client

One code. Your discount, dates and limits.Illustrative offer. Not a redeemable code.

Using codes for gifts or loyalty?

Use JENA’s discount codes to manage gift vouchers and reward loyal clients. Create your offer, share the code and choose how it’s used.

Watch the gift voucher setup

07 · JENA Collectives

Work together.
Keep the day organised.

Share calendar access. Give each person Pro or Max tools.

Watch the Collectives walkthrough

Collective Pro

£15 per person/month

£30/month for 2 people

Pro features for each person.

Collective Max

£35 per person/month

£70/month for 2 people

The full AI suite for each person on Max.

Minimum 2 people, including the organiser, with one business owner paying. Card processing, marketing texts and domain registration cost extra.

Ask us about your setup See Collective plans

Separately self-employed and paying individually?

Connect your individual JENA subscriptions and keep your businesses independent. Our team can help you choose the setup that fits.

Free migration support included

You make the move.
We'll help move the details.

Your clients and diary matter. Check everything together before you share your new booking link.

01 You send

Fresha Booksy Timely Another system

Your data export

Send your export.

We'll explain which files to send and confirm what can transfer.
02 We move

Clients

Appointments

Service menu

Reviews

Transfer scope depends on your export.

We bring it into JENA.

Our team helps import the data. Migration support is free.
03 You go live

Check your diary Test a booking Share your link

Check. Then switch.

Review your diary and test the booking journey. We'll help with anything that needs fixing.

Help before and after the move. Starting fresh? We'll help you set up your services, hours and booking link.

Start your free trial

14 days free. Card required. No payment until day 15.

We'll confirm the timing once we've checked your files.

Working with others? See Collective plans

Your business. Your next step.

Put JENA to work
for your business.

Explore the tools and get help setting up.

Start your free trial Compare plans

14 days free. Card required. Cancel before day 15 and pay nothing.

Plans from £9/month inc. VAT. Card processing fees apply.

Your bookings.
Your clients.
Your day, organised.

A little more help.
Right when you need it.